A gag zine from the perspective of a fed up designer (me!). At first, it was just a running joke while working on my thesis. But as I delved deeper into the subjective world of graphic design, I realized I had stumbled upon an opportunity for a bicoastal roast. I wanted to highlight the seemingly haphazard nature of the names given to design studios, which often appear to be chosen with as much intentionality as picking what side of the pillow to sleep on.