2018 Midterm Election Campaign. Our big sarcastic campaign, "Don't Vote" grabbed the attention of non-voters with a message for Pasadena City College students and staff. We distributed thousands of shirts to students and staff resulting in our college having the highest voter registration rate in California. Our compelling and counterintuitive campaign made a real impact, and maybe the first step to encourage voting is to first ask... "Why not?"
[ SERVICES ] Branding & Identity, Advocacy Work [ TEAM ] Sadia Khan, Frida Ramirez, and the PCC Strategic Communications Office
Over 2,000 shirts were distributed across the campus to amplify voter engagement among students and staff