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Crack your potential! Fascinated by the quirky history of big brand mishaps, I played with how companies advertise the same product - an egg. To do this, I chose companies from different industries, including tech, fast-food, luxury, and retail, each with its own unique tone and approach. Using different structural schemes for brand recognition, the egg-periments below showcase the various ways in which a simple product like an egg can be marketed and presented.


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How would different industries sell the same product?


Vibrant, Accessible


Trendy, Contemporary


Intimate, Indulgent