A Winning Formula: Keystone Light's NASCAR Campaign Concept. Our goal was to develop expansive concepts to encourage NASCAR fans aged 35-46 to choose Keystone beer over its biggest competitors. We wanted to position Keystone Light as the ultimate NASCAR beverage, not just for race day, but for all occasions. We presented our final ideas to the Molson Coors Marketing team and OLIVER Agency. Full pitch deck here︎︎︎
[ SERVICES ] Branding & Identity, Package Design [ TEAM ] OLIVER Agency, Molson Coors Strategy Team, Wing Yan Chan, Kim Work
We developed three distinct creative executions
Twice As Smooth
Twice As Smooth
Smooth Like Cindric
Your Signature Car
